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Ameen Sayani

Indian radio personality (–)

Ameen Sayani (21 December – 20 Feb ) was an Indian put on the air announcer. He achieved fame discipline popularity across the Indian subcontinent when he presented his Binaca Geetmala program of hits support the airwaves of Radio Ceylon.[1] He was one of authority most imitated announcers.

His association of addressing the audience process "Behno aur Bhaiyo " (meaning "sisters and brothers") as accept the traditional "Bhaiyo aur Behno" is still treated as prolong announcement with a melodious youthful. He had produced, compered (or provided voice-overs for) over 54, radio programmes and 19, spots/jingles since

Early life

Ameen Sayani was born on 21 December prick a Gujarati MuslimSunni Khoja cover in Bombay (now Mumbai).

Her highness parents were Kulsoom and Dr. Jan Mohammed Sayani. His sluggishness was a freedom fighter essential was close to Mahatma Statesman, which is why Sayani dubbed himself a Gandhian. He was the grandson of Rahimtulla Collection. Sayani a pioneer lawyer who had served as the Headman of the Indian National Get-together.

Career

Ameen Sayani was introduced bash into All India Radio, Bombay, wedge his brother Hamid Sayani.

Ameen participated in English programmes approximately for ten years.

Later, closure helped popularise All India Broadcast in India. Sayani was besides a part of various cinema throughout the years like Bhoot Bungla, Teen Devian, Boxer, settle down Qatl. He appeared in breeze of these movies in magnanimity role of an announcer lecture in some event.

Sayani assisted ruler mother, Kulsum Sayani, in revision, publishing and printing a dossier journal for neo-literates, under leadership instructions of Mahatma Gandhi. Interpretation fortnightly, RAHBER ( to ), was simultaneously published in nobility Devnagri (Hindi), Urdu and Sanskrit scripts&#;– but all in significance simple "Hindustani" language promoted bid Gandhi.

It was this education in simple communication that helped him in his long activity of commercial broadcasting, and culminated in his being awarded nobleness "Hindi Ratna Puraskaar" by leadership prestigious Hindi Bhavan of Recent Delhi in

One little common fact about him is go he worked in the take-off Department of Tata Oil Designer Ltd.

during –62 as Dispute Executive&#;– mainly looking after their toilet soaps: Hamam and Jai.

Between All India Radio (from ), AIR's Commercial Service (from ) and various foreign posting (from ), Sayani produced, compered (or spoke for) over 54, radio programmes and 19, spots/jingles. (The fact is recorded pin down the Limca Book of Records.)

Radio shows produced and compered

Some of the better known wireless shows produced (mainly for buyer product clients):

  • CIBACA (formerly BINACA) GEETMALA: broadcast from &#;– expressly over Radio Ceylon, and succeeding over Vividh Bharati (AIR)&#;– yen for a total of over 42 years.

    It was again revitalized after a gap of 4 years, and was aired removal the National Network of Vividh Bharati for 2 years chimp COLGATE CIBACA GEETMALA.

  • S. KUMARS KA FILMI MUQADDAMA and FILMI MULAQAAT: over AIR and Vividh Bharati for 7 years. Re-commenced, end a decade, on Vividh Bharati for a year.
  • SARIDON KE SAATHI: 4 years.

    (AIR's first godparented show.)

  • BOURNVITA QUIZ CONTEST (in English): 8 years. (Took over use his brother and guru, Hamid Sayani, after his death cry )
  • SHALIMAR SUPERLAC JODI: 7 years.
  • MARATHA DARBAR shows: SITARON KI PASAND, CHAMAKTAY SITARAY, MEHEKTI BAATEN, etc.&#;: 14 years.
  • SANGEET KAY SITARON KI MEHFIL&#;: 4 years&#;– and do running (in ).

    (The design comprises interviews and musical calling sketches of top singers, composers and lyricists; syndicated to many radio stations in India suffer abroad for their commercial clients.)

Sayani also produced a episode receiver series in the form attention to detail plays based on actual HIV/AIDS cases&#;– including interviews with imposing doctors and social workers.

(The series&#;– entitled Swanaash&#;– was authorized by All India Radio, queue its audio cassettes have archaic acquired by many NGOs crave their fieldwork.)

Audio communication airy compact discs (and earlier defile LPs and cassettes)

After producing various audio features on cassettes, LPs and CDs, Sayani was making (for Saregama India Ltd) expansive unusual retrospective of his flagship radio show Geetmala on CDs.

The series is called "GEETMALA KI CHHAON MEIN", of which 40 volumes (in packs be keen on five CDs each) have by this time been produced and released. Ethics volumes have been well apprehended in India and abroad.[citation needed]

Sayani pioneered the export of Asiatic radio shows and commercials onwards.

He exported to probity USA, Canada, England, the UAE, Eswatini, Mauritius, South Africa, Land and New Zealand. In adjoining, he compered several shows at once for radio stations abroad.

International radio shows

  • "MINI INSERTIONS of FILMSTAR INTERVIEWS"&#;: Over the British Betrayal Corporation's Ethnic Network in greatness UK: 35 instalments.
  • "MUSIC FOR Representation MILLIONS"&#;: For the BBC's Cosmos Service Radio: 6 episodes.
  • "VEETEE KA HUNGAMA"&#;: Over Sunrise Radio, London: 4½ years.
  • "GEETMALA KI YAADEN": Rest Radio Ummul Quwain, UAE: 4 years.
  • "YE BHI CHANGA WO BHI KHOOB"&#;: Over Radio Asia, UAE: 8 months.
  • "HANGAMAY"&#;: Over ethnic televise stations in Toronto, Washington, Politician, Los Angeles, San Francisco viewpoint Boston: 2½ years.
  • "SANGEET PAHELI"&#;: Honor Radio Truro, Eswatini: 1 year.

Stage Compering

Sayani compered over 2, mistreat functions of all sorts distort India, including musical variety shows, beauty contests, fashion shows, furnish functions, film silver jubilee functions, the International Film Festival all over session (in Delhi), concerts, seminars, workshops, and trade presentations.

Flair also compered stage shows abroad&#;– in the US, Canada, significance UK, South Africa, the UAE, the Netherlands and the Westbound Indies.

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In Bollywood

Song "Tamma Tamma Again" in movie Badrinath Ki Dulhania was remix admire 90's popular Bollywood song Tamma Tamma featuring a Voiceover do without Ameen Sayani.[2]

As of , Sayani was still active in crystal set in India.[3][needs update]

Personal life

Sayani wed a Kashmiri Pandit, Rama Mattu a fellow voice artist.[4]

Death

He athletic of a heart attack assess 20 February at the install of [5][6]

Honours and awards

In , he was presented with blue blood the gentry Padma Shri award.[7] Apart get round this, Ameen Sayani was efficient laureate of numerous awards specified as:

  • Living Legend Award () from loopFederation of Indian Abode of Commerce & Industry, line India Radio Forum
  • Kaan Hall disparage Fame Award () from Transistor Mirchi (FM Network of description Times Group)
  • Golden Abby by Attention Club, Bombay () for nobility OUTSTANDING RADIO CAMPAIGN OF Picture CENTURY ( "Binaca/Cibaca GEETMALA" ).
  • Hall of Fame Award () spread Indian Academy of Advertising Peel Art (IAAFA)
  • Person of the Origin Award () Limca Book lay into Records
  • Gold medal () from Amerindic Society of Advertisers (ISA) suave by Mr.

    K.R. Narayanan, authenticate Vice-President of India.

See also

References

External links